Sheila is a seasoned business professional with firsthand entrepreneurial experience, having founded and co-owned a dental sales and marketing company alongside her sister over 18 years. Built from the ground up, the business grew and successfully exited within a highly competitive industry. This experience shaped her expertise in sales strategy, client acquisition, operations, and brand development, while also deepening her appreciation for the responsibility and personal toll of small business ownership. Guided by strong family values, Sheila leads with empathy, brings creative problem-solving to complex challenges, and is motivated by a genuine love for people.
Following her exit, Sheila moved into a corporate environment, leading initiatives in product category management, branding, business development and strategy. With a background spanning marketing, e-commerce, and creative services, and an educational foundation in Consumer Journalism and Advertising from the University of Wisconsin–Madison, she blends strategic insight with practical execution. A devoted parent of four and an animal lover at heart, Sheila brings a grounded, balanced and human-centered approach to her work at Point NorthEast. Helping businesses thrive by building positive workplaces that prioritize mental health, well-being, and long-term success is her top priority as a trusted advisor.