Christine McArthur is an enterprise marketing executive and strategic advisor with over two decades of leadership experience driving data-driven, multi-channel growth with a dedicated focus on the legal sector. She has led brand positioning and marketing strategies working across a diverse set of categories, from start-ups to established global brands.
She has directed high-performing, cross-functional teams spanning strategy, creative, media, and analytics to deliver execution and results. Christine specializes in establishing marketing fundamentals with law firms, developing go-to-market plans relevant to today’s omnichannel environment, leveraging performance analytics to drive measurable ROI, and guiding comprehensive digital ecosystem strategies, including performance marketing, intake-aligned content, and brand initiatives. As a trusted advisor to law firm principals and enterprise leadership, she excels at aligning marketing investment with short and long-term business goals, while consistently getting the most out of internal teams and vendor relationships.
Her philosophy blends data analytics with deep cross-functional collaboration. She is known for her ability to bring strategic clarity to data and build team cultures rooted in innovation and accountability. Her work centers on helping law firms and professional organizations scale in ways that are strategic, measurable, and built for lasting value. She is passionate about analytics that actually matter, executive communication, and helping legal practices use their brands and their in-house marketing teams as the advantage needed to achieve sustainable market impact.